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Prof. Dr. Till Dannewald 

Expert  

Education and Experience

 

  • Member of the Marketing and Channel Management Group at the Georg-August-University Göttingen – main field of research activity and application: Quantitative Marketing.

  • Profound experience in the Automotive, Pharmaceutical and Retail Industry.

  • More than 15 years of experience in the implementation of Business Intelligence solutions.

  • Ph.D. in Marketing and Statistics (Humboldt-University, Berlin).

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Core Competences

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  • Business Intelligence and Analytics.

  • Application of Advanced Quantitative Research Methods.

  • Big Data.

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Till is currently a member of the Marketing and Channel Management Group at the Georg-August-University Göttingen (main filed of application: quantitative marketing). He has more than 15 years of experience in the implementation of Business Intelligence solutions in various industries (especially automotive, pharmaceutical and retail). Besides a diploma in economics from the University of Regensburg Till holds a Ph.D. in Marketing and Statistics from the Humboldt-University of Berlin. His main competences are in the areas of Business Intelligence / Analytics, Big Data and the application of Advanced Quantitative Research Methods. At Schnell Consult Till serves as external consultant. 

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